Users will soon have a updated setting that permits them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale launch. This shift comes amid a surge in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising channels on a competing service only show content made by AI. A considerable share of this content is deemed low-quality AI content, a term for substandard, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its service tagged as artificially created. In total, over 100 mn pieces of content are added to the service daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they watch by opening the “manage topic” feature in the application and choosing AI-made media. Additional categories that can already be controlled under the setting encompass politics, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require content makers to label lifelike AI-made content, and it bans malicious fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the service will henceforth attach an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to stop users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This program will support non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, amid discussion over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its user protection team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content before it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
